Day 7: The Art of Juggling

As a prospective entrepreneur, are you ready to wear many, many hats? Are you ready to be CEO and chief custodian at the same time? Can you think and plan out a strategic vision for the year, all the while receive, unbox and process returns sent back to your house, as an example?

You may already have dozens of tabs open on your browser for the many functions you are juggling; you may also want to have multiple laptops if you are bouncing between your day job and this new venture.

I was hoping to initiate my outreach plan via LinkedIn this week, but now may need to pivot and delay it to the week following, as I do not believe I am ready yet. I still have to set up the Circle discussion forum on the WP site and enable the signup form. There is a little bit of a learning curve to make sure it is set up properly (I’m on a 14-day free trial at the moment) so that it is acceptable once we tell the world to come for a visit. I do believe in the concept of MVP (minimum viable product), and we are not quite at ‘minimum’ yet. Once we are ready, we can launch and continue to learn and iterate as we go, and as we get feedback from users. It will be a process, an evolution of improvements and enhancements, and gradual scaling to then hit some momentum.

Juggling. I also have a couple calls this week with some prospective buyers for our for-sale business Hey Dewy that I mentioned. We are partnering with a platform called Flippa, a marketplace that connects online buyers and sellers around the world; it will also act as a broker and intermediary for a successful transaction. It is my first time trying this service so we will see how it goes and if there are any substantial leads. The hope and plan is to sell it for a good price and return, leaving us not just with a windfall but also some breathing room on our plates so I can devote more time to scaling this new business and future consulting opportunities.

But first things first, we need to sell our business, which is nearly a full time job in it of itself. I need to make sure all our books are in order, so working with our bookkeeping service; I also need to interact with these buyers and provide additional information around the company; I need to work with our broker to increase exposure of our listing to cast a wide net of suitors. Then I will need to put on my Sales hat to position our company in the best possible light, and try to close a deal. I expect this entire process to take 3-4 months of time.

Every day is different, and it’s easy to get side-tracked. But, the important thing is continued progress and march toward that goal of launching, soon.

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Who’s the Ecom Enthusiast?

Eugene Kang is the Ecom Enthusiast, with a passion for business, startups and ecommerce. With a degree from the Wharton School of Business and many brand name companies under his tenure, he’s the accessible executive to help you grow your business faster and smarter.

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